Customer Experience in the New Economy – A Retail & E-Commerce Perspective
The importance of customer experience for retail businesses has grown substantially throughout the pandemic, even as a record number of retailers have been forced to close their physical stores. For e-commerce businesses, the way we are going to purchase has changed dramatically as a result of having limitless access to a wide range of information at our fingertips and an infinite number of options at our disposal.
Customers today certainly prefer experiences to actual goods! Customers can now perform almost all of their transactions remotely and online, workers must adjust how they work due to social distancing, and organizations must reconsider their strategies as a result of the pandemic’s influence.
Brands must maintain consistency across in-store and online touchpoints with the support of digital transformation and applicable technology in order to provide a great retail experience. Everything that complicates the consumer experience must be simplified. This may include their buying experience, ease of communicating or reaching out to assist, and completing the feedback loop, among other things.
All of this has resulted in a 360-degree shift in customer behaviors, expectations, and service delivery concepts, prompting many businesses across various industries to enhance and optimize their digital systems and online service platforms in order to meet changing customer demands in this new normal.
CX in the new economy- a retail & e-commerce perspective webinar will bring together industry experts in Customer Engagement, Employee Experience, and customer-centric roles to discuss and help businesses ace their retail Customer Experience strategies. Focusing on how to win lifelong customers through seamless omnichannel customer interactions. Key themes:
- Why Omnichannel is the Future of Customer Interactions
- Big decisions on the small screen – Mobile, the new shopping assistant
- Make the best out of the modern word of mouth – Voice Assistants
- If you see it, you can buy it – Image Search
- Conversational marketing – Say hello to Chatbots and Automation
- Try before you buy – Augmented Reality and Virtual Reality
- Harnessing the power of streamlined omnichannel support
In this webinar, you can discuss with our experts:
- Robert Liandro, Business Development Director at Nascence
- Ramya Devi, Senior Partner Sales Engineer at Singapore Freshworks
